we will develop new production and other technologies here. and use them in overseas factories. >>> many of the world's top businesses have their eyes set on brazil. the country will host the world cup in 2014 and the olympics two years later. another competition is under way, too, among managers looking for cheap labor. nhk world has more. >> reporter: brazil's major cities are experiencing a construction boom. wages are rising, and businesses are having trouble finding enough workers. this is posing a challenge for japanese firms as they try to gain a foothold in brazil. they are now turning their eyes to smaller cities instead of metropolitan areas. this northeastern port town is home to an industrial complex. many foreign companies are planning to set up shop here. as brazil enjoys robust economic growth, local areas have become as attractive to businesses as big cities. the northeastern region is often dubbed as brazil's china. that's because of its rapid development and relatively low wages. to help find opportunities there, the japan ex